Learn the stories and “a-ha” moments behind some of our most innovative and iconic products.
Headband Flashlight Holder
On a fateful 1989 winter ascent of the Grand Teton, Rick Case had a bright idea for our first product, sparking our mission of Inventing a Better Way.
KeyRack S-Biner
Nite Ize has been inventing modern, fuss-free keychain solutions for years, but how did we unlock that first door? It took one magic word: KeyRack.
TRU Zip Waterproof Zipper
Join us as we "dive" into the origin story of the revolutionary TRU Zip waterproof zipper.
CamJam Ratchet System
After seven years of persistent development and rigorous testing, we are delighted to introduce the CamJam Ratchet – the ratchet strap reinvented.
Gear Tie Reusable Rubber Twist Tie
The iconic Gear Tie is known for its countless uses. But its success today ties back to one specific need, a determined inventor, and a triumphant partnership.
BugLit Micro Flashlight
See the brilliant true story behind the bug that bends, wraps, stands, and lights, but never bites: BugLit.