Nite Ize Introduces Cut-To-Size Gear Tie Spools in Original and Foam Versions

BOULDER, Colo. – June 16, 2026– Nite Ize®, a leading manufacturer of innovative solution-based products, today launched the Gear Tie® Reusable Rubber Twist Tie™ Spools and Gear Tie® Reusable Foam Twist Tie™, available at retail in August. With both the Original and Foam Twist Ties sold on a cut-to-size spool, these new form factors ensure users can always have the ideal Gear Tie length for any task. 

“Gear Ties are an iconic product at Nite Ize,” said Rick Case, Nite Ize founder and CEO. “We’re excited to expand upon their versatility with these cut-to-size spools that allow people to have as much, or as little, Gear Tie length as they need.”  

Gear Tie Spools: Featuring a grippy rubber exterior and bendable wire interior, these spools feature the signature Reusable Rubber Twist Tie in one continuous spool. Users can easily cut the ties to size using scissors, ensuring they always have the right length for any organization job. Its patented bonding process prevents separating and ensures durability. The spool is available in three options: the Light Duty 40-foot Spool in Black, the Medium Duty 20-foot Spool in Orange and the Heavy Duty 15-foot Spool in Yellow. MSRP $19.99 

For more information, watch this product video.

Gear Tie Reusable Foam Twist Tie: Designed to be gentle on plants, this Gear Tie features a high quality rubberized foam bonded to its bendable wire interior to prevent separating and sharp edges when cut. Its continuous spool allows users to cut to their desired length, making the reusable twist ties ideal in the garden, home and outdoors. The Foam Twist Tie is sold in a 25-foot Spool in Green. MSRP $14.99

For more information, watch this product video.

About Nite Ize

Founded in 1989 and headquartered in Boulder, Colorado, Nite Ize designs, manufactures and globally distributes innovative, inventor-driven products that creatively solve everyday challenges. Nite Ize offers more than 500 products across various channels including: Waterproof Protection, Mobile, Tie Downs, Key Accessories, S-Biners + Carabiners, Illumination and Pet. Led by original founder Rick Case, Nite Ize team members are passionate about their products, customers, partners and the environment. For more information, visit NiteIze.com.